Remote sales consultant · Founder of BackPack Closers
SANTINO SANTORO
Santino Santoro is a remote sales consultant and the founder of BackPack Closers — a training and placement operation that takes people with no sales background and gets them hire-ready for high-ticket remote closing roles.
He is Irish, based in the UK, and has spent over a decade selling, hiring, training and managing remote sales teams. He has generated over $100M in sales, taught over 1,000 students across two different industries, and is best known for teaching sales as a structured conversation rather than a pressure tactic.
He didn't come from sales.
He came from a barber's chair.
He built a barbering academy over seven years and taught more than 1,000 students a trade — then watched COVID delete the entire thing in seven weeks.
What he rebuilt from a shed in his back garden turned into over $100M in sales generated.
And then he did the thing almost nobody in this industry does.
He started giving the whole playbook away.
The road here (the short version)
Age 17
Ireland → London with a suitcase
Left Ireland for London alone. No parents, no plan, no qualifications, no safety net.
The trade
Became a barber
Couldn't get hired anywhere, so he picked up a trade — and learned how much a person can earn with their hands, their mouth and their ability to communicate.
7 years
Built a barbering academy
Opened his own barbering academy and taught over 1,000 students how to build a career from scratch. This is where the obsession with teaching normal people a paid skill actually started.
2020
COVID wiped it out in 7 weeks
Shops closed. Classes shut down. Seven years of work gone in seven weeks.
The wilderness
Tried every online side hustle going
Dropshipping, agencies, courses, crypto-adjacent nonsense — he tried the lot. None of it worked.
The turn
Found remote high-ticket sales
One skill, one laptop, no product, no ad spend, no staff — just booked calls and a repeatable conversation framework.
Month one
$12,370 — from a shed in the back garden
Same laptop. Same voice. A different skill. He still films his trainings from that shed.
Today
$100M+ in revenue. Hundreds of closers trained.
Over $100M in sales generated, plus a training and placement operation that puts complete beginners into real remote sales seats.
Fun fact
BEFORE HE SOLD, HE DANCED.
Santino was a professional dancer before he ever touched high-ticket sales.
Same discipline. Same stage presence. Same ability to read a room in under three seconds.
He just traded the floorboards for Zoom calls.
What Santino does today
- Trains complete beginners to become hire-ready remote setters and closers.
- Places trained closers into real roles with vetted partner companies.
- Advises founders and agencies on building and managing remote sales teams.
- Runs live roleplays, hot seats and call breakdowns every single week.
- Hosts the Remote Sales Secrets webinar — still filmed from the shed.
People he's coached
- A warehouse operative on £1,650/month who landed a remote closing role ~30 days after starting training.
- A 24-year-old from Montenegro who had never sold anything and was told his accent was too strong.
- A 17-year-old with no work history at all, now closing part-time while living abroad.
- A former UberEats driver who couldn't hold a job for six months, now working remotely from Romania.
- Corporate employees, students, stay-at-home parents, tradesmen and career-changers with no degree.
Individual results vary and depend on effort, the company you join, and market conditions. No income or employment guarantees are made.
"So why don't you just sell, instead of teaching people to sell?"
He gets asked this constantly. The answer is refreshingly unspiritual.
Companies pay him to find good talent.
So he'd rather turn you into great talent, get you hired, and get paid when you get paid.
Everyone's incentives point the same direction.
And the part he won't budge on: most people aren't lazy — they're stuck in a system where effort doesn't match reward, and every bill makes change feel like a gamble.
He's spent a decade proving it doesn't have to be one.
Santino Santoro — frequently asked
Who is Santino Santoro?
Santino Santoro is a remote sales consultant and the founder of BackPack Closers. Originally from Ireland, he moved to London as a teenager, became a barber, and built a barbering academy that taught over 1,000 students before COVID closed it in seven weeks. After trying every online side hustle going, he found remote high-ticket sales, made $12,370 in his first month from a shed in his back garden, and has since generated over $100M in sales. He now trains complete beginners to become hire-ready remote setters and closers, and places them into roles with partner companies.
What is BackPack Closers?
It's the training and placement operation Santino founded. It trains complete beginners into hire-ready remote setters and closers, then places them into real roles with vetted partner companies.
What does Santino Santoro actually teach?
He teaches high-ticket remote sales — appointment setting, discovery, objection handling and closing over Zoom — through what he calls the Predictable Conversation Framework. The emphasis is on structured, ethical conversations with warm, pre-booked prospects rather than cold calling or pressure tactics.
Does he actually sell, or just teach?
Both. He has spent a decade selling, hiring, training and managing remote sales teams, and still consults with companies on their sales function. Companies pay him to source good talent, so his incentive is to train people well and get them hired — he gets paid when they get paid.