B2B services & agency retainers
Also called: done-for-you services, marketing agency, lead-gen agency
8.4
Opportunity score
Deal size
8
Lead volume
7
Close ease
7
Commission
9
Retention
9
Stability
10
The best risk-adjusted niche in the index. Business buyers make ROI decisions rather than emotional ones, refunds are rare, and a trailing commission on a retainer compounds into predictable monthly income. Negotiate the recurring percentage before you take the seat.

